Since 2011 one of the most influential travel blog in Italy

Non Solo Turisti started in 2011 as a personal travel blog of Felicity e Marco, who are avid travellers having visited more than 100 countries on 5 continents in the last 10 years. Non solo Turisti was founded on the philosophy of adventure, discovery and inspiration from traveling the world.

The blog grew rapidly in relatively short time, passing from two authors to more than 20 contributors who travel the world showcasing real time journeys, stories and advice through travel writing, photos, video and engaging social media content.

Readers

• Reader’s age between 24-55 years old
• Mostly female readers (55%)
• Well travelled readers
• Educated to post-graduate level users
• Middle to upper-income bracket per Year

Target

Independent travel, Adventure/ Offbeat Journeys, Family and Luxury Travel

Statistics January 2020

• Unique Visitors 70.000 per month
• Page Views 180,000
• Bounce rate 5%
• Average time on site for single user 1 minute 50 seconds
• Domain authority 44
• Page authority 50

Social Networks

• Twitter: 114,000
• Facebook: 22,000
• Instagram: 44,000

Engagement Data

Nonsoloturisti.it boasts a high level of interactions on the blog:

• Number of blog posts: 3,000
• Average views per post: 1,500
• Total comments: 3,000
• Average social shares per post: 200

Facebook

Our video posted on Facebook after our trip to the Riviera del Conero in Italy, received more than 220,000 views.

YouTube

On YouTube, our vlogs can reach 30,000 views

Instagram

On Instagram we have a 6,000 reach for each photo and 1,500 views on average per story.

Reporting

Case Study Club Med 2019

Our presence for an event or a promotional campaign guarantees a high level of interaction both on the blog and on our social channels. Our visit to ClubMed in 7 days we produced 7 instagram posts, 50 instagram stories, 10 tweets, 5 facebook posts. Also 1 blog post and a vlog on youtube.

The campaign for ClubMed generated a total reach of 500.000 users

Case Study #honor8 mobile phone from Huawei

For the campaign #honor8 from Huawei with the publication of 4 posts and 83 total shares on social networks, it was calculated an AVE (advertising equivalent value) of 3.000 € for publicated posts and 32.000 for activities on social done thanks to the measure system web-live of extreme srl.

Awards

2nd place at Macchianera Awards 2018 for the category Best Travel Websites in Italy.

5th place at Macchianera Awards 2017 for the category Best Travel Websites in Italy.

1st Classification at Premio Stampa Adutei in category Blog for the report about Sweden.

How we can work together

We collaborate regularly with brands and destinations, campaigns can be created to meet the a businesses objectives.

• Brand Ambassador. One of our team can be a spokesperson or advocate for your brand or destination, promoting to an engaged following.
• Social Media e Blogging campaign. We provide customised social media (Twitter, Facebook, Instagram, Google+  blogging campaigns we can create taylor made campaigns, including Instagram and Facebook takeovers where we post original content to your brand or company profiles.
• Tweet Chats. A fantastic strategy to get people talking and engaged about a destination or a brand, with over 100k twitter follower.
• Professional Photographs and videos. We collaborate with professional video makers and photographers and we can customise a project to produce high quality videos and photos for all types of campaigns (example of video shown below).
• Product Reviews. Has your brand launched a new product and you want to get the word out quickly to a targeted demographic? Why not get a review of your product on Thinking Nomads.
• Writing. Depending on the type of coverage you require we will recommend one of our team who are experts in many different fields: food, adventure travel and travel with children. All articles can be published in both Italian and English.

Example of vlogs and videos we crate during our trips:

For further information about how to work with us write to [email protected]

Collaborations

We have worked with over 100 brands and destinations from all over the world, and we have discovered which strategies create the most buzz and impact on social media. It is both a skill and an art that has been crafted over many years.