Since 2011 one of the most influential travel blog in Italy.
Non Solo Turisti started in 2011 as a personal travel blog of Felicity e Marco, who are avid travellers having visited more than 100 countries on 5 continents in the last 10 years. Since 2014 Felicity and Marco have travelled the world with their two daughters.
Non solo Turisti was founded on the philosophy of adventure, discovery and inspiration from traveling the world.
The blog grew rapidly in relatively short time, passing from two authors to more than 20 contributors who travel the world showcasing real time journeys, stories and advice through travel writing, photos, video and engaging social media content.
Readers
- Age between 24-55 years old
- Mostly female (55%)
- Family travellers
- Educated to postgraduate
- Middle to upper-income bracket per year
- Readers from Europe mainly
Target
- Independent travel
- Adventure/ Offbeat Journeys
- Family and Luxury Travel
Statistics October 2022
- Unique Visitors 79.000 per month
- Page Views 240,000
- Bounce rate 75%
- Average time on site for single user 1 minute 50 seconds
- Domain authority 46
- Page authority 50
Social Networks
- Pinterest: 6,400 followers and 150.000 unique visitors per month
- Youtube: 220,000 total views
- Twitter: 114,000
- Facebook: 22,000
- Instagram: 41,000
- Newsletter: 5,000 subscribers
Our video posted on Facebook after our trip to the Riviera del Conero in Italy, received more than 220,000 views.
YouTube
On YouTube, our vlogs can reach up to 30,000 views like the example below.
On Instagram we have a 6,000 reach for each photo and 1,500 views on average per story.
Instagram Stories reach 2000 views per story
Each tweet has an average of 500 engaement level and 15,000 impressions
Over 266K views per month and 6.2K followers.
Instagram video at Vedana Lagoon Resort and Spa in Hue, Vietnam
Engagement Data
Nonsoloturisti.it boasts a high level of interactions on the blog:
- Number of blog posts: 3,000
- Average views per post: 1,500
- Total comments: 3,000
- Average social shares per post: 200
Reporting
Case Study Club Med
Our presence for an event or a promotional campaign guarantees a high level of interaction both on the blog and on our social channels. Our visit to ClubMed in 7 days we produced 7 instagram posts, 50 instagram stories, 10 tweets, 5 facebook posts. Also 1 blog post and a vlog on youtube.
The campaign for ClubMed generated a total reach of 500.000 users
Case Study Honor mobile phone from Huawei
For the campaign #honor for Huawei with the publication of 4 posts and 83 total shares on social networks, it was calculated an AVE (advertising equivalent value) of 3.000 € for publicated posts and 32.000 for activities on social done thanks to the measure system web-live of extreme srl.
Awards
2nd place at Macchianera Awards 2020 for the category Best Travel Websites in Italy.
5th place at Macchianera Awards 2017 for the category Best Travel Websites in Italy.
1st Classification at Premio Stampa Adutei in category Blog for the report about Sweden.
How we can work together
We collaborate regularly with brands and destinations, campaigns can be created to meet the a businesses objectives.
- Brand Ambassador. One of our team can be a spokesperson or advocate for your brand or destination, promoting to an engaged following.
- Social Media e Blogging campaign. We provide customised social media (Twitter, Facebook, Instagram, YoutTube) and blogging campaigns. We can also do Instagram and Facebook takeovers where we post original content to your brand or company profiles.
- Professional Photographs and videos. We can customise a project to produce high quality videos and photos for all types of campaigns (example of video shown below).
- Product Reviews. Has your brand launched a new product and you want to get the word out quickly to a targeted demographic? Why not get a review of your product on Thinking Nomads?
- Writing. Depending on the type of coverage you require we will recommend one of our team who are experts in many different fields: food, adventure travel and travel with children. All articles can be published in both Italian and English.
Example of vlogs and videos we crate during our trips
For further information about how to work with us write to [email protected]sti.it
Collaborations
We have worked with over 100 brands and destinations from all over the world, and we have discovered which strategies create the most buzz and impact on social media. It is both a skill and an art that has been crafted over many years.
